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The Breakfast and Sugar Industry

Posted on April 12th 2018 by

The Breakfast and Sugar Industry


Breakfast cereals are a multi-million pound industry that thrive off selling and promoting sugary cereals to children. If you walk down any isle of a convenience or super store, Some brands will have not only their own shelf but, it’s own isle, full of high sugar cereals which children and adults eat as their first meal of the day

Earlier this year, Public Health England called on food firms to cut sugar by 20% by 2020, and by 5% in 2018. This was instated for everyday foods such as biscuits, chocolate bars and cereals as a way of curbing childhood and adult obesity, being linked to major illnesses such as Diabetes and Cancer

Kelloggs have now as a result of this Public Health Initiative, stopped selling Ricicles and plan to cut major cereals such as Coco Pops, Rice Krispies, and Rice Krispies Multi-Grain Shapes.  However, Crunchy Nut Cornflakes and Frosties will not change. Kelloggs new recipes plan to cut sugar by 40%, which sounds like a lot! However under ‘serving suggestions’ of 30g this will mean that if children stick to this teeny tiny portion sizes they are still consuming 1/6 th of their daily sugar allowance

So why are we allowing our children to eat these cereals? It directly effects their concentration at school and worse off if you are a victim of super sugary cereals, you are probably feeling yourself by 11am that you are tired, with a lack of concentration, need for caffeine or other high sugar snacks

So what do you have for breakfast now? I get that time is a big factor in this, especially if you have young children who need to be fed before school. But there are lots of options out there, look for low sugar cereals or porridges, fruit, eggs and some dairy products are great substitutions that are equally as quick

If you would like to know more about what simple and easy changes you can make to your breakfast then why not book in with one of our Fitness Team, all of who are qualified Nutrition Advisors or drop us an email here to arrange an appointment

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